Esmari leads the franchising portfolio of Smit & Van Wyk, Inc. She is a dynamic intellectual property attorney with several years of experience with trademarks and franchising matters. Esmari also gives frequent talks on franchising, branding and copyright issues.
Areas of expertise:
Professional Contributions
Insolvent or struggling franchisees
How to effectively address the issues, FASA Franchise Manual 2019.
The International Comparative Legal Guide to:
Franchise 2018, 4th Edition, South African chapter.
International Franchise Handbook 2nd Edition, South African chapter.
FASA Franchise Manual 2016
Legal aspects in relation to brand protections by franchisors in a global market.
Awards and Market Recognition
Best Lawyers
Recognised by Best Lawyers in Franchise Law 2022, Best Franchise Lawyer Award 2023.
World Trademark Review (WTR) 1000
Listed by WTR 1000 as a recommended expert in the fields of prosecution and strategy in 2021 and 2022.
Quotes: “Shining star Esmari Jonker stands out as a highly regarded franchising specialist with significent credibility“.
Lexology Client Choice
Won the Lexology Client Choice Award 2020 and 2021 – Franchise Lawyer in South Africa. The Lexology Client Choice recognises those individuals around the world that stand apart for the excellent client care they provide and the quality of their service. Lawyers can be nominated only by corporate counsel.
Who’s Who Legal
Listed by Who’s Who Legal in the Franchise Law category for South Africa from 2018 – 2023.
Associations:
Smit & Van Wyk. is a registered industry member of the Franchise Association of South Africa (FASA) and Esmari is the Smit & Van Wyk. representative at FASA. Esmari also advises corporate clients on franchise development and franchise management.